Marketing
Locating Customer Demographic Information

http://www.bellarmine.edu/library/customer_demographics.html

American Community Survey (Annual Survey)
http://www.census.gov/acs/www/
The 2005 data include estimates of demographic, social, and economic characteristics of people, households and housing units. Click here for detailed instructions on zip code searching.

American Fact Finder– U.S. Census Bureau
 http://factfinder.census.gov
Locate demographic information. This is a great source for population, housing, economic, and geographic data.

Asian and Pacific Islander Populations
http://www.census.gov/population/www/socdemo/race/api.html
Census data specific to the Asian population of the United States

Best Places (Sperling's)
http://www.bestplaces.net
Analyzes data about people and places and rates them for major publications. Free but requires creating an account for the most complete information.

Black Population in the United States
http://www.census.gov/population/www/socdemo/race/black.html
Census data specific to the Black population of the United States

Census Bureau Data Sets   (select your own criteria for searching) http://factfinder.census.gov/servlet/DatasetMainPageServlet?_program=DEC&_submenuId=datasets_0&_lang=en
The Census Bureau conducts many censuses and surveys. The most well-known is the official population census of the United States, called the decennial census. It is conducted every ten years, most recently in April 2000. During each decennial census, the Census Bureau collects data from every household in the U.S. and its territories.

City Data.com
http://www.city-data.com/
City Data has collected and analyzed data from numerous sources to create as complete and interesting profiles of all U.S. cities.  It contains graphs of latest real estate prices and sales trends, recent home sales, home value estimator, hundreds of thousands of maps, satellite photos, stats about residents (race, income, ancestries, education, employment...), geographical data, crime data and more.

Consumer Expenditure Survey
http://www.bls.gov/cex/
The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

County Business Patterns
http://www.census.gov/econ/cbp/index.html
County Business Patterns provides data on the total number of establishments, mid-March employment, first quarter and annual payroll, and number of establishments by nine employment-size classes by detailed industry for all counties in the United States and the District of Columbia.

Entrepreneur's Resource Center
http://www.edwardlowe.org/index.elf?page=sserc&storyid=6357&function=story
Investigation and analysis of your competition and potential customer base are major components of a comprehensive market analysis. This checklist of resources for gathering market data provides perspective regarding common market research tools and methods.

Environmental Systems Research Institute: Community Tapestry
http://www.esri.com/data/esri_data/tapestry.html
ESRI's market segmentation system, classifies U.S. neighborhoods into 65 segments based on their socioeconomic and demographic composition. Segmentation explains customer diversity, describes lifestyles and lifestages, and incorporates a wide range of data such as demographic, business, and market potential data.

Hispanic Population of the United States
http://www.census.gov/population/www/socdemo/hispanic/hispanic.html
A presentation that highlights past, present and future trends of the Hispanic population.

Kentucky State Data Center
http://ksdc.louisville.edu/
provided training and technical assistance in accessing and using Census data for research, administration, planning, and decision making by the government, the business community, university researchers, and other interested data users. The State Data Center is a cooperative effort among the the University of Louisville, the Commonwealth of Kentucky and the U.S. Census Bureau's State Data Center Program.

Mintel Research Reports
http://academic.mintel.com
Mintel Oxygen is a one-stop online platform, designed to give you easy and fast access to our smart consumer and market insight.More than 600 report titles covering UK, European, US and International consumer markets are added to Mintel Oxygen every year.

Neighborhood Lifestyles
http://www.claritas.com/MyBestSegments/Default.jsp?ID=20
Think of MyBestSegments as a "photo album" of consumer markets. Each of the Nielsen market segments has its own pages that display "snapshots" of the segment's demographic traits, lifestyle preferences and consumer behaviors.

Policy Map
http://www.policymap.com/
Displays many popular categories of demographic information as maps, including population, income, home ownership, and education. The underlying data is derived from both government and commercial sources.

State & County Quick Facts  
http://quickfacts.census.gov/qfd/index.html 
Quick, easy access to facts about people, business, and geography. QuickFacts tables are summary profiles showing frequently requested data items from various Census Bureau programs. Profiles are available for the nation, states, counties, and large cities.

Wage Estimates (Bureau of Labor Statistics)
Gives occupational and wage information statistics. How many people work in specific occupations and what they earn.
http://www.bls.gov/oes/current/oessrcma.htm

Public Opinion Web Sites
Public opinion organizations constantly monitor the pulse of the American public. Many relults can be found free of charge, more detailed polls can be purchased.

Gallup Poll
http://www.gallup.com/home.aspx

Polling Report
http://www.pollingreport.com/

Zogby
http://www.zogby.com/zfiles/index.cfm

Harris Poll
http://www.harrisinteractive.com/

Maritz Poll
http://www.maritz.com/News-Events-and-Insights/Maritz-Poll.aspx

Resources in Print Format (On library shelves)
The following print resources provide statistical information and analysis on current American attitudes and trends on a variety of topics. Income, education, buying habits, attitudes, time use, and general lifestyles are discussed.

American Attitudes - Ref. 303.38 A512, 2008
American Health - Ref. 614.4 A512
American Incomes - Ref. 339.2 A512, 2005
American Marketplace - Ref. 339.4 A512, 2001
American Time Use - Ref. 640.43 A512
America’s Top Rated Cities – Ref. 317 A512 2009
American Generations Series – Ref. 305.2 A512 2004
Business First Book of Lists – Ref. 338.0076b, 2008
Cities Ranked and Rated - Ref. 317 C5811, 2007
County and City Extra - Ref. 317 C8551 2009
Lifestyle Market Analyst   (On Reserve at Circulation Desk Under “MBA Program”)
State Profiles - Ref. 317.3 S7971 2009
State Rankings - Ref. 317.3 C749 2009


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