Bachelor of Arts in Marketing

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Program Overview

The Bachelor of Arts in Marketing program in the W. Fielding Rubel School of Business will prepare students for a variety of professional opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, and other aspects of the field.

In addition to Business Administration degree courses, Marketing majors will complete courses in the areas of marketing research, digital marketing, professional selling, consumer behavior, and marketing strategy.

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At a Glance

Degree
Bachelor of Arts (B.A.)
School
W. Fielding Rubel School of Business
Modality
On Campus
Hours
120
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Internships and Real-World Learning

Louisville offers a dynamic environment for marketing students to gain real-world experience. Through internships and applied learning opportunities, students work with local businesses, nonprofits, and organizations connecting classroom concepts with real marketing challenges, producing a portfolio employers look for after graduation.

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Faculty Mentorship and AMA Involvement

Marketing majors work closely with faculty mentors who help guide academic choices, internships, and career preparation. Students can also participate in the American Marketing Association and attend professional conferences with faculty. These experiences provide valuable networking opportunities and exposure to the latest trends in marketing.

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100%

Guaranteed Internship Opportunity

50+

Study Abroad Opportunities

12:1

Student-to-Faculty ratio

 

Bellarmine On Business Podcast

Bellarmine University's Rubel School of Business produces the Bellarmine on Business podcast. Each monthly episode features lively discussions with faculty and/or alumni. Episodes focus on the economy, finance, marketing, HR, the law, business strategy, and more.

Name Title Email Phone
Carla Childers Associate Professor, Marketing cchilders2@bellarmine.edu 502.272.8494
Henrietta Pepper Instructor, Marketing hpepper@bellarmine.edu 502.272.8040

 

 

Contact

Bradley Stevenson, Ph.D.
Department Chair
 bstevenson@bellarmine.edu
 502.272.8173

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The W. Fielding Rubel School of Business at Bellarmine University is accredited by the AACSB International (Association to Advance Collegiate Schools of Business), which places it among the most elite business schools in the nation. Not only is Bellarmine the first and only private university in Kentucky to achieve AACSB accreditation, but fewer than 6 percent of business schools worldwide have achieved this distinction.