Marketing Program Overview
The Bachelor of Arts in Marketing program in the W. Fielding Rubel School of Business will prepare students for a variety of professional opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing,
international marketing, and other aspects of the field.
The Marketing major prepares students for a variety of professional opportunities in fields such as sales, product management, marketing research, retailing, advertising, social media marketing, business-to-business marketing, and international marketing.
With the rapid growth of digital marketing, the Bureau of Labor Statistics projects a 6.7 percent employment growth rate for marketing managers between 2019 and 2029.
In addition to Business Administration degree courses, Marketing majors will complete courses in the areas of Marketing Research, Digital Marketing, Professional Selling, Consumer Behavior, and Marketing Strategy.