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Bellarmine University / Enrollment, Marketing & Communication

Enrollment, Marketing & Communication


The Division of Enrollment, Marketing and Communication works to strengthen Bellarmine University's enrollment and expand its profile, in support of the university's strategic plan.

Mission

To develop, implement and assess a comprehensive set of student and people-centered strategies and tactics — in a collaborative and collegial manner — to support and advance the university’s mission and vision, including the short and long-term enrollment, reputational and branding objectives.

Vision

To become the national leader in delivering best-in-class services and implementing innovative, cutting-edge student and people-centered strategies and tactics by coordinating and collaborating with internal and external stakeholders to facilitate optimal experiences and results.

The Division is led by Dr. Michael J. Marshall and consists of the following offices:

About Dr. Michael J. Marshall

MikeMarshallIn June 2019, Dr. Michael J. Marshall joined Bellarmine as Vice President for Enrollment, Marketing and Communication. In this capacity, he provides leadership, vision, and integration for growing and diversifying enrollment and for expanding the university’s profile. He has demonstrated success in enrollment management and academic leadership.

Since joining Bellarmine, Dr. Marshall has worked collectively with campus partners to position the division in a way that drives both growth and visibility that is consistent with the university’s guiding statements and strategic priorities. Prior to Bellarmine, Dr. Marshall spent three years as associate vice president for enrollment services at Clark Atlanta University. In addition, he served several years on the chancellor’s cabinet at Texas Christian University (TCU), providing leadership in the areas of student enrollment and success and governmental relations. He is now a member of the board of directors of the National Catholic College Admission Association.

Dr. Marshall received a bachelor of business administration degree from Mercyhurst College, and a master’s degree in liberal arts and a doctorate in higher education leadership from TCU.