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Expert on image of women in advertising will give free talk at Bellarmine on Feb. 23

Feb 03, 2011

An expert on the image of women in advertising will speak at the University of Louisville Feb. 22 and at Bellarmine University Feb. 23.

Jean Kilbourne
Jean Kilbourne is the author of three books: "Deadly Persuasion: The Advertising of Alcohol and Tobacco," "Can't Buy My Love: How Advertising Changes the Way We Think and Feel" and "So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids."

She has also made several documentary films and videos based on her research, including "Killing Us Softly: Advertising's Image of Women" and "Spin the Bottle," which examines the glamorization of alcohol and its impact on young adults. She has been a guest on radio and television programs including "Today" and "The Oprah Winfrey Show."

Kilbourne's hour-long presentations at UofL and Bellarmine are open to the public, include free parking and are offered on a first come, first seated basis. The talks will be followed by a question-and-answer session and book signing.

Topics and location details are:
  • The Naked Truth: What are Advertisers Really Selling Us?, Feb. 22, 7 p.m., Bigelow Hall, Miller Information Technology Center, UofL. Enter campus from Warnock Street and follow signs to free parking.
  • Deadly Persuasion: Advertising and Addiction, Feb. 23, 7 p.m., George G. Brown Center’s Frazier Hall at Bellarmine. [Campus map]

Kilbourne is appearing at Bellarmine as part of the university's alcohol awareness week. Her appearance is made possible by the Bellarmine Activities Council, the Counseling Center, the Institute for Media, Culture and Ethics, the School of Communication, and Gail and Edward Henson.

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Portrayal of women in advertising
Kilbourne on NBC's "Today"