How does an organization's internal culture affect its external advertising? Guest speakers will explore that topic at a networking event hosted by Bellarmine University's W. Fielding Rubel School of Business on Thursday, September 27.
The event, titled "Risk and Reward: How Internal Culture Affects Advertising," features Carla Terwilleger and Glenn Goodman from Power Creative, a Louisville marketing agency. It takes place from 5:30 to 7 p.m. in Centro's McGowan Hall 081. [campus map
The speakers will explore the correlation between a company's culture and its ability to take risks through marketing and advertising. They'll share examples of great - and not-so-great - advertising campaigns and offer advice on when to embrace risk and when to avoid it.
RSVP for this event and learn about other Rubel School events on their website
About the speakers:
Director, Organizational Development, Power Creative
Terwilleger, a self-proclaimed “girl boss,” is left-brained during the day and right-brained at night. This exceptional mix of organization and creativity allows her to oversee agency operations at Power and run her successful art business, Twiggy Originals, without missing a beat.
Throughout her professional life, career moves have landed her marketing positions at big-name places like Deutsch, Mattel and Fitness magazine. Upon moving back to Louisville from Los Angeles for a second time in 2013, she decided to take a different path and developed her current role at Power, where she focuses on talent management, operations and employee experience. She claims she has finally found her calling – for a day job. At night, she’s tossing glitter on her paintings – works that have been featured in exhibits across the country and in several major publications, including ESPN.com and USA Today. One thing is certain, whether she is at the agency or in her studio, she never stops hustling and embodies the mantra of #girlbossneverstops.
Group Creative Director, Power Creative
With more than 15 years of experience developing and directing integrated advertising and marketing campaigns for local and Fortune 100 companies, Glenn Goodman has witnessed – and taken – quite a few risks. He has been recognized in the industry for his award-winning work, most notably for business-to-business advertising that redefined how clients approached their channel marketing strategies.
During his career, he has overseen creative campaigns for notable clients, including GE Appliances, Churchill Downs, The Hartford and Speed Art Museum.