Bachelor of ArtsMarketing

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Marketing Program Overview

The Bachelor of Arts in Marketing program in the W. Fielding Rubel School of Business will prepare students for a variety of professional opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, and other aspects of the field.

The Marketing major prepares students for a variety of professional opportunities in fields such as sales, product management, marketing research, retailing, advertising, social media marketing, business-to-business marketing, and international marketing. With the rapid growth of digital marketing, the Bureau of Labor Statistics projects a 6.7 percent employment growth rate for marketing managers between 2019 and 2029.

In addition to Business Administration degree courses, Marketing majors will complete courses in the areas of Marketing Research, Digital Marketing, Professional Selling, Consumer Behavior, and Marketing Strategy.

With the rapid growth of digital marketing, the Bureau of Labor Statistics projects a 6.7 percent employment growth rate for marketing managers between 2019 and 2029.

 

 

Internships

Bellarmine accounting students have opportunities to complete full-time “busy” season audit or tax internships during the spring semester of their junior year. Freshmen through seniors have opportunities to be employed by major corporations and CPA firms in part-time positions while attending school. Interns gain “real-world” accounting experience and work with experienced CPAs.

The following are some of the organizations that have provided internship positions for Bellarmine accounting students:

  • A. J. Wissing, PSC
  • Atria Senior Living
  • Blue & Co. LLC
  • Crowe Horwath
  • Dean Dorton
  • Deloitte & Touche
  • EY
  • Freibert Bigg
  • Humana
  • KPMG
  • LG&E
  • Messer Construction
  • Mountjoy Chilton Medley
  • Papa John’s International
  • PricewaterhouseCoopers
  • Republic Bank & Trust
  • Southern Graphic Systems
  • Strothman & Company
  • The Learning House; Texas Roadhouse
  • UBS Financial Services
  • Yum! Brands

Career Opportunities

All of the “Big 4” international Certified Public Accounting (CPA) firms and Louisville area regional and local firms interview on campus and hire Bellarmine students. Bellarmine accounting students often obtain career positions prior to graduation.

According to the National Association of Colleges and Employers Salary Survey, accounting student starting salaries will exceed those in nearly every field except engineering. Robert Half’s Salary Guide for Accounting and Finance (Louisville market) reports starting salaries at midsize and large public accounting firms range from approximately $45,000 to $65,000 per year; and manager level (5-7 years of experience) salaries range from approximately $75,000 to $115,000 per year.

Accounting Association

The Bellarmine University Accounting Association (BUAA) provides extensive access to and interaction with potential employers from the freshman year through career placement during the senior year and the start of the student’s career at graduation. The Accounting Association is a very active, student-led, organization and students are encouraged to join at the beginning of their freshman year. The firms, companies, and government agencies that recruit interns and graduates are guest speakers at the Accounting Association meetings and host social gatherings throughout the year. Recruiters expect students to attend these events if they are interested in later employment. Officers of the Association schedule the meetings, social events, and recruiting activities with the firms. Being an active member, and an Association officer, is a major advantage in obtaining the best positions after graduation.

Bellarmine On Business Podcast

Bellarmine on Business podcast logo

Bellarmine University's Rubel School of Business has launched the Bellarmine on Business podcast. Each monthly episode will feature lively discussions with faculty and/or alumni. Episodes will focus on the economy, finance, marketing, HR, the law, business strategy and more.

Accreditation

The W. Fielding Rubel School of Business at Bellarmine University is accredited by AACSB International (Association to Advance Collegiate Schools of Business), which places it among the elite business schools in the nation. Not only is Bellarmine the first and only private university in Kentucky to achieve AACSB accreditation, but less than 5% of the world's 13,000 business programs have earned AACSB Accreditation.

Faculty

Dr. Carla Childers
Dr. Childers is an Associate Professor of Marketing.  She earned her Ph.D. and MBA from the University of Kentucky and her Bachelor's Degree in Business Administration with specialization in Marketing from Kentucky State University.  Dr. Childers is joining Bellarmine after 12 years on faculty at Ohio University. Her research interests are in the areas of consumer behavior and services marketing and her publications cover topics including service quality, place branding, hospitality and tourism, and marketing pedagogy. Prior to earning her doctorate, Dr. Childers served as a full-time instructor at Kentucky State University, worked as a rental representative at Enterprise Rent-A-Car, and was the Market Research Coordinator for Knight Ridder at the Lexington Herald-Leader newspaper.  She has professional experience in advertising, sales, market research, and retailing. Currently, Dr. Childers serves on the American Marketing Association Collegiate Chapters Council and as Co-Chair for the annual International AMA Collegiate Conference. 

 

Dr. Nuket Serin
Nuket Serin is an Assistant Professor of Marketing in the Rubel School of Business at Bellarmine University. She received her Ph.D. from Florida International University. Her research focuses on two primary domains: 1) consumer well-being and choice behavior; 2) branding, social media, and digital communications. Her dissertation focuses on the role of brand activism in shedding light on ongoing socio-political issues (i.e., social inequality, racial injustice, immigration issues, LGBTQI equality, and the refugee crisis). She has published several papers in esteemed journals, including the Journal of Advertising and Journal of Consumer Affairs. Her work has also attracted many awards. She also shows robust evidence for ongoing service roles in local, national, and global communities to create a meaningful contribution to society. She has created innumerable opportunities to support doctoral students in academia globally from diverse backgrounds through her roles as a Vice-Chair of Content Management for AMA DocSig and a treasurer and Vice President for the FIU Business Doctoral Student Association. She holds an MS in Marketing degree from the University of South Florida and an MA in Business Administration degree from Cukurova University, Turkey.

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Contact Information

School of Business
Bellarmine University
2001 Newburg Road
Louisville, KY 40205
502.272.8240