Bellarmine University / Brand Standard / Positioning Statement

Positioning Statement

Bellarmine is an inclusive and welcoming place where students discover their passions in extraordinary ways, while being challenged and supported every step of the way, in college and beyond.

Core Messaging/Tenets

  • Meaningful teaching, service, scholarship, and mentorship, inspiring students to discover their passions in extraordinary ways and realize their fullest potential
  • A community of scholars with a deep commitment to social justice and responsibility
  • A highly personalized experience that connects students to the campus and the city
  • An inclusive environment rooted in the Catholic and liberal arts tradition fostering holistic development that propels graduates toward rewarding careers, responsible citizenship, and lifelong learning
  • An institution that embraces and fosters a healthy, safe, and rigorous teaching and learning environment, locally, regionally, nationally, and globally
  • A campus community that exudes extreme pride and passion for its major athletic programs
  • A university that appreciates and celebrates its past, present, and future  
  • A beautiful, sprawling tree-lined campus with a collegiate milieu continuing to evolve