Logo:
Symbolic, identifying mark that conveys identity.
Word mark:
Styled type; text treatment comprised of letters and words.
Combination mark:
The combination of a word mark and a logo.
Icon:
Primary symbols of a brand; icons are only used in conjunction with colleges’ combination marks (i.e. knight head or coat of arms).
Secondary imagery:
Graphic elements that support the Bellarmine identity, while conveying a distinguished look or feel (photos, patterns or illustrations).
Event/initiative graphic:
Graphic used to
market/promote a specific event
- can be a word mark
- not attached to the Bellarmine logo or shield
- includes associated combination mark or Bellarmine logo if no association
- can include secondary imagery and/or stylized fonts